Growee | Hydroponics
The story of Growee contains all the characteristics of a typical development and innovation process. Idan Avitan, a robotics engineer and founder of Growee, engaged in hydroponic agriculture (growing plants in water) as a hobby. Avitan identified the market trend, developed prototype systems that won awards at global innovation competitions, raised initial capital, and succeeded in proving technological, commercial, and preliminary sales feasibility. With the help of the Innovation Authority's R&D Preparatory Program, and thanks to the support and counselling that it received, Growee is today progressing to commercialization and mass production of an innovative technology that will change the world of urban agriculture.